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l Develop specific research plan;
l Communicate with merchandise, operations and appropriate support teams to develop goals and format for each research project;
l Use Wal-Mart systems data to help understand and analyze specific research result;
l Gather and analyze data on existing customer profile;
l Understand the trade areas within the city to better understand the needs of the consumers living in the area. Market basket to better understand the customer and to be able to respond to their needs;
l Focus on the customer; know the customer better than anyone else; be ahead of the market place with trends and innovative products;
l Know about the changing consumer habits and changing lifestyles; life style information of how the consumer changes and what is a result of these changes;
l Keep exploring compelling reason for consumers to shop competition stores instead of our stores
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